Jon O'Brien, Master Builders Association
LinkedIn has been called Facebook for professionals, the virtual rolodex, and the headhunter’s haven to name a few. Regardless of what you call this online network, LinkedIn can be important for business development. Before delving into LinkedIn business development advice, let’s look at why LinkedIn is beneficial for the construction industry.
Cynthia Paul, FMI Corporation
Have you ever noticed that some people and companies just seem to stand out, and everywhere you turn, they are being quoted or interviewed or are consistently receiving better scores on proposals? They are not much different than others; but, like the old E.F. Hutton advertisement asserts, when they speak, people listen. So what is the difference?
In a world of specialized expertise, everyone, from owners of construction projects to your company looking for new talent, wants people with deep expertise and a proven track record of generating results. Being good at what you do, however, is not enough to make you or your company shine; people need to know that you are good at what you do.
If you want to stop being that hidden jewel or are looking to make your company’s proposals stand out more, try these few quick tips for getting recognized in writing.
Chuck Fenske, Knoch Corporation
In order to execute a successful business development program, it is important to define what business development truly means and what steps are required to make it so. At its core, business development is the strategic manufacturing of revenue growth opportunities. While some use the term as a synonym for sales and others include mergers and acquisitions, business development actually involves a broader scope including corporate strategy, marketing, sales, and human resources. Each of these are prevalent throughout the following steps, which ou